creative women

It’s about women.

As a female, it can be difficult to navigate a male-dominated industry. While more and more women are being drawn to careers in insurance and financial services, we are still a minority. That said, women tend to take a different approach to serving clients than men do. We offer perspectives that should not be underestimated or looked over. 


CreativeWomen is a network of women, at all stages of their careers, aimed at bridging the gap between women and the workplace. We help each other balance the demands of career, family, and more by bringing all we have to the table and creating realistic expectations for change and growth. Let’s work together for the betterment of all women in the insurance and financial services industry. 


Interested in joining us? We’d love to have you! Register for an upcoming event and learn how our network of female professionals can help propel your career.

Meet Our Founder Sarah Williams

Founder, Vice President of Marketing Communications, Wife, Mother, World Traveler, Jayhawk Fan


As vice president of marketing communications at CreativeOne, Sarah oversees a wide range of marketing services. She helps her financial advisor clients build lasting connections, long-term value and brand loyalty as she develops custom marketing strategies to meet their needs. 


Sarah also serves on the national board of directors of Women in Insurance and Financial Services (WIFS), where she helps fulfill the organization’s mission of advancing career opportunities, providing professional development and representing women’s interests in a male-dominated industry. 


As a wife and mother of two, Sarah balances the demands of her busy professional and personal life with the occasional glass of wine and by relying on the support and encouragement of others who share her challenges. She credits her success in the industry, in part, to multiple female mentors who shared their wisdom and empowered her journey. She hopes to do the same for other women beginning their careers in insurance and financial services. 

CreativeOne Advisory Board:

  • Photo of Abbie Dykstra
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